個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Discovering What Has Already Been Discovered: Why Did Your Customers Hire Your Product?
內容大綱
Describes a methodology for identifying markets for new technologies and for defining the highest value attributes of new products or services. It helps innovators escape the trap of incremental improvements to established product concepts by asking a straightforward question: What job did my customer expect this product to do for him or her?