個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
National Parks Conservation Association
內容大綱
The National Parks Conservation Association seeks to help the U.S. National Park Service increase its efficiency by incorporating principles of business management so that American national parks will be better managed. Its efforts raise fundamental questions about the roles of government, firms, and nonprofits in a mixed capitalist economy as well as the appropriate differences in managerial practices across sectors.
涵蓋主題
- Market demographics
- Cross-functional management
- Labor unions
- Profitability
- Business law and ethics
- Annual reports and financial statements
- Business and government relations
- Corporate social responsibility
- Incubators
- MBA programs
- Strategic alliances
- Nonprofit organizations
- Politics
- Environmental sustainability