個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Revitalizing Philips (A)
內容大綱
Philips is a major science-based multinational that has been restructuring since the early 1970s. This case provides an historical perspective on earlier efforts as well as a detailed description of the one pursued under Cor Boonstra, CEO from 1996 to 2001, that reorganized Philips from a product-country matrix structure into global product divisions. Closes with Boonstra's successor, Gerard Kleisterlee, facing the challenge of defining his own agenda for the company.