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Nestle: Sustainable Agriculture Initiative
內容大綱
Swiss food giant Nestle attempts to improve the performance of its suppliers of agricultural commodities to raise quality, lower costs, and contribute to sustainable development. Its initiatives focus first on coffee, cocoa, and milk. Nestle managers assert that the initiatives deliver both private benefits (better quality and reduced costs to the firm) and social benefits (higher incomes for farmers, better environmental quality in farming regions). Questions include the ways in which these programs create value for shareholders, the manner in which they should be marketed, and their efficacy in addressing social issues.
涵蓋主題
- Organizational culture
- Value creation
- International business
- Supply chain management
- Cause marketing
- Market demographics
- Business and government relations
- Environmental sustainability
- Cross-functional management
- Strategy formulation
- Developing countries
- Incubators
- Economics
- Strategy execution
- Corporate social responsibility