個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Arcelik Home Appliances: International Expansion Strategy
內容大綱
The Turkish home appliances firm Arcelik is revisiting its growth strategy. Options for growth include continuing to promote currently owned brands in international markets, acquiring new brands, expanding OEM or private-label contracts, and/or diversifying into other businesses within Turkey. Details Arcelik's position within various markets and relevant features of the home appliances industry.