個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
The NFL
內容大綱
From 10-cent tickets to $17 billion television contracts, examines how a game became a multibillion dollar industry. Looks at the birth and growth of the NFL, how the NFL responded to competitive challenges, how the NFL maximized revenues, revenue sharing, the salary cap, and a financial comparison of the NFL with MLB, NBA, etc. The NFL from start to finish.