個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Rambus Inc., 2005
內容大綱
Rambus is grappling with the ever-changing dynamics of the DRAM/semiconductor industry. The company is actively defending its patent portfolio through litigation and exploring both partnerships and industry standards for keys to future profitability and growth. How can Rambus best shape the direction of the DRAM market? Should it partner with Intel and, if so, how?