個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Choosing Corporate and Global Scope
內容大綱
Introduces students to the study of corporate strategy, while providing an overview framework for understanding international strategy. Focuses on questions of scope and ownership. Examines both horizontal and vertical integration. Underscores the point that economies of scope, or the existence of relationship-specific investments, are insufficient to explain effective corporate strategy unless there are important obstacles to contractual solutions.