個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay
內容大綱
This note is designed to provide strategists with tools to perform two critical customer-related analyses: determining willingness to pay - the estimation of how much a given customer would be willing to pay for a particular product or service; and demand estimation - predicting the overall size of the market or segment which a company chooses to serve.