個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Drivers of Value Creation
內容大綱
This note introduces a concise but comprehensive framework for analyzing value creation and value creation advantage, i.e., a firm's superior ability to increase the spread (or gap) between its offering's customer value (or WTP) and supplier cost (or WTS). (While the framework applies more broadly, it was developed as a component of the PVA framework.)