個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Coffee Wars in India: Starbucks 2012
內容大綱
Starbucks entered India in late 2012. This case explores Starbucks' globalization strategy, its success in China, and its vision for India. The case asks whether Starbuck can replicate its success in China in India.