個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Intuit: QuickBooks (B)
內容大綱
This short case updates the earlier Intuit case on transitioning from a product company into a platform company. In addition to provided information on the recent successes and challenges of the business, it also explores a new challenge of building a platform with a branded third party solution or a "white label" solution, which would hide the third party brand.