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Uber: Competing Globally
內容大綱
This case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (New York), Bogotá (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each instance, the case includes information about Uber's strategy in that market, existing regulations on taxis and transportation in each market, the reactions of competitors and regulators, and regional information. The case allows for instruction related to competitive strategy, global expansion, nonmarket strategy, regulation, market economics, supply restrictions, and related topics.
涵蓋主題
- Strategic planning
- Community relations
- Labor relations
- Professional networks
- Marketing management
- Organizational behavior
- Business growth
- Emerging markets
- Business and government relations
- Business expansion
- Competitive forces
- Competitive advantage
- Stakeholder relations
- Globalization
- Business models
- Consumer behavior
- Technology and analytics
- Management
- Multinational corporations
- Business law
- Finance and investing
- Disruptive innovation
- Market segmentation
- Growth strategy