個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Note on Competitive Positioning
內容大綱
Emphasizes the connection between a firm's activities and its prices, costs, and volumes. A firm obtains a competitive advantage when it adopts a system of interrelated activities that generate superior profitabiltiy. Briefly describes differentiation and low-cost strategies.