個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Promus Companies: Harrah's Casinos
內容大綱
Provides an overview of the U.S. gambling industry and the rapid expansion of gambling beyond Nevada and New Jersey since 1988. Focuses on Harrah's, a traditional top-tier casino company, which was the first to aggressively expand into emerging gaming markets and that needs to consider how best to sustain its competitive position.