個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Achieving and Sustaining Superior Profits
內容大綱
A basic premise of strategy is that superior profits occur when a corporation secures favorable positions in attractive industries, and pursues economies of scope across business units. This note draws on research that documents the importance of industry, positioning, and corporate-parent effects on profitability. The research shows differences in the influence of the effects for high and low performers, and differences for firms that are in the process of achieving and sustaining performance.