個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Microsoft--1995 (Abridged)
內容大綱
Focuses on how Microsoft built one of the world's greatest franchises and poses questions about what, if anything, can stop the company. Teaching purpose: To teach building competitive advantage, the advantages of bundling, and the sustainability of competitive advantages over time.