個案資料

Entrepreneurship is a way of thinking, reasoning, and leading. Successful entrepreneurs identify a creative way to address a marketplace problem or need. They then formulate an entry strategy, create a set of experiments to test it, and execute the product development and market entry activities needed to launch the business. Once the business model has been refined and the venture gains traction, successful entrepreneurs know how to identify the resources needed to scale and exploit the full potential of the opportunity. This Reading begins by examining the role of entrepreneurship in the business landscape. Using examples of entrepreneurs such as Amazon's Jeff Bezos, the author discusses the behaviors, decisions, and roles of entrepreneurial leaders as they pursue opportunities and pivot to growth. As the Reading explores what entrepreneurs do, it considers both the activities and leadership skills required in the life cycle of an innovative business, as well as the skills needed to pursue different kinds of opportunities. What kind of person is best suited to entrepreneurship? Decades of research suggest that it is more important to study what entrepreneurs do rather than attempting to identify common characteristics or personality types. This Reading explores the different types of entrepreneurial leadership needed at different times to pursue different types of opportunities.

• Entrepreneurial management
• Leadership qualities
• Entrepreneurs and founders