個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Winner-Take-All in Networked Markets
內容大綱
Discusses platform structure in new networked markets, that is, whether a market that exhibits network effects will be served by a single platform or by rival platforms. Defines "platforms" and "platform structure"; describes factors that influence the odds that a winner-take-all outcome will prevail; and presents a framework for analyzing these factors in combination to predict platform structure.