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Entrepreneurship Reading: Experimenting in the Entrepreneurial Venture
內容大綱
Entrepreneur Eric Ries coined the term "lean start-up" to describe organizations that follow the principles of hypothesis-driven entrepreneurship. In these ventures, entrepreneurs use experimentation: first, translating their vision into a business model hypotheses, then testing the hypotheses using a series of minimum viable products (MVPs), each of which represent the smallest set of features or activities needed to validate a concept. Founders of a lean start-up also know that time counts among their scarcest resources. Put simply: speed matters. Like lean manufacturing, the lean start-up method accelerates the tempo of innovation by using rapid iteration, small batches, and short cycle times. Experimenting in the Entrepreneurial Venture begins by contrasting the hypothesis-driven entrepreneurship approach with other methods. The Reading also explains, step-by-step, how to formulate business model hypotheses, test them, and act on the test feedback. In the final section, the Reading considers what settings are best suited for hypothesis-driven entrepreneurship. The Reading also includes a section on special topics, a glossary of key terms, and suggestions for cases and articles for further reading.