個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Amazon: The Brink of Bankruptcy
內容大綱
Enables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy, and enables discussion of how to turnaround the company and leverage proprietary assets.