個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Strategy Reading: Introduction to Strategy
內容大綱
"Introduction to Strategy" provides a comprehensive overview of the strategy discipline and introduces the building blocks of strategy by providing overviews of fundamental conceptual frameworks. Readers will learn how firms decide where to compete by exploring the business landscape and the structural forces that shape competition. This Reading will also present alternative perspectives on strategy.