個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Strategy Reading: Industry Analysis
內容大綱
"Industry Analysis" is intended to familiarize readers and executives with the core concepts in industry analysis. Readers learn why the Porter forces framework is a valuable tool for understanding industry structure and how to perform one. This Reading will also address criticisms and limitations of the framework.