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Strategy Reading: Setting Aspirations-Mission, Vision and Values
內容大綱
"Setting Aspirations-Mission, Vision, and Values" introduces students to the concepts of organizational aspirations and the links between mission, vision, and values with strategy. The main Reading presents a framework for analyzing aspirations. It also discusses the differences between mission and vision, and it uses industry examples to explore how mission and vision form a firm's strategy and contribute to its strategy process. In addition, it addresses general misconceptions about organizational aspirations and the perils of misusing aspirations. A supplemental Reading.