個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
SecondMarket - Providing Liquidity for Shareholders of Privately Held iContact
內容大綱
In 2011, SecondMarket was an online platform that facilitated secondary transactions of illiquid assets, including private company stock. This case explores reasons for the decline in small-cap IPOs in the United States from the 1990s to the 2000s and how the emergence of SecondMarket provided liquidity to privately held companies like iContact, an email and social marketing software-as-a-service [SaaS] company.