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Sample6: Partnering to Make Food Safer
內容大綱
Tim Curran, CEO of Sample6, a start-up biotechnology company developing a novel food safety diagnostics platform, must decide how to partner with food industry players. How can he best convince leaders in this mature industry to adopt a new technology and improve food safety? Additionally, he faces a number of questions related to product development, marketing, regulatory compliance, and dynamic industry trends. This case provides an overview of food safety in the United States, and focuses on the strategic goal of transforming food safety from a "necessary evil" to a brand-enhancing differentiator.
涵蓋主題
- Boards
- Information management
- Disruptive innovation
- International business
- Marketing
- Product development
- Government policy and regulation
- Entrepreneurs and founders
- Technology adoption lifecycle
- Improving employee performance
- Employee performance management
- Community development
- Brand management
- Entrepreneurship
- IT management
- Social Security
- Business and government relations
- Start-ups
- Organizational culture
- Incubators
- Workplace health and safety
- Partnerships
- Globalization