個案資料
了解個案內容與學習目標,選擇授課教師及使用課程。
InsideSales.com (A)
內容大綱
This case focuses on growth requirements for a company moving from its base in SMB customers (Small and Mid-Sized businesses) to Enterprise customers (companies with more than 500 employees). It examines the differences in buying processes, product requirements, after-sale services, and the implications for organizing and deploying sales resources at InsideSales.com.