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Telewizja Wisla
內容大綱
Claire Hurley and her business partner have obtained a supra-regional TV license for Poland. Their company has received initial funding from Polish investors and now faces the difficult challenge of raising an additional $7 million to fund the start of operations of a TV station. Claire and her partner have to resolve questions about strategic partners, company valuation, and deal structures. Teaching purpose: Explores the challenges of starting a media company in Poland. Allows discussion of entrepreneurial start-ups in transition economies. Also involves analysis of economics and valuation of TV stations. Highlights challenges of raising capital from foreign partners.