個案資料
了解個案內容與學習目標,選擇授課教師及使用課程。
Paint-Pen, Inc.
內容大綱
Presents the background and some details on a possible acquisition opportunity--a manufacturer of ballpoint paint pens for the hobby and crafts industry. Forces students to peel the layers of this initially unattractive opportunity to find potential sources of value. A rewritten version of an earlier case.