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Beta Golf
內容大綱
The Beta Group is a technology incubator in Menlo Park, CA that has successfully built a portfolio of businesses in the medical, consumer products, and industrial technology sectors by systematically matching proprietary technologies to unmet market needs. Beta has developed a new golf club technology that allows golfers to reduce the dispersion of miss-hit golf balls. The case addresses questions of strategy and finance as Beta considers its options to commercialize the technology. Also presents an opportunity to discuss Beta's unique investment approach.