個案資料
了解個案內容與學習目標,選擇授課教師及使用課程。
Icedelights
內容大綱
Three second-year students at the Harvard Business School decide to buy a company. The case focuses on their thoughts about an entrepreneurial career, their search process, and the evaluation of an Icedelights (an ice cream/cafe) franchise. This is a rewritten version of an earlier case.