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Meridco Magnesium: International Technology Transfer
內容大綱
Meridco Magnesium is an international automotive parts supplier of magnesium die-cast components with manufacturing plants in Canada, the United States, and France. The company has a strong market position in North America; however, two of the three plants are not performing well. The vice president of the company's Global Technologies Organization division believes the weaker performance in the two plants is due to resistance to technological innovations. He must determine the reasons for this resistance and develop a plan to resolve the weak performance in the plants before the upcoming annual board meeting.