個案資料

了解個案內容與學習目標,選擇授課教師及使用課程。

Sunk Costs: The Plan to Dump the Brent Spar (A)

內容大綱
This case explores the conflict between Shell Oil and Greenpeace over Shell's plans to sink the aging Brent Spar oil platform in the North Atlantic. It details the tactics Greenpeace employed and examines Shell's responses.
涵蓋主題
新增
新增