個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Evolution of Public Reputation of a Profession (A)
內容大綱
This case explores how the public reputation of a profession evolves as its membership changes. The public reputation of a professional relies on its association's credibility for ensuring, through rigorous certification and self-regulation, that its members place client interests foremost. It demonstrates that if associations deviate from this objective and focus instead on the well-being of their members, the public goodwill of the profession suffers.