個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Broad Air Conditioning and Environmental Protection
內容大綱
Broad Air Conditioning, a Chinese company with a proactive environmental attitude, suffers from deteriorating financial results. The company founder and CEO must decide whether to start producing electricity-powered air conditioners to improve its financial results easily or stick to its ideal and only manufacture machines powered by heat. Focuses on corporate social responsibility by discussing the relationship between company benefits and environmental protection--especially in developing countries.