個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Samsung Electronics and LCD Technology (A)
內容大綱
Samsung Electronics' liquid crystal display (LCD) group is faced with a new product development challenge: Should it go with a product that is well received in the market but whose leadership is with the competition or with a product for which the market is yet to be tested but has a remote potential to leapfrog the competition. Highlights the global nature of competition in high-technology industries and the entrepreneurial opportunity for executives to make a difference in positioning their firms for global leadership.