個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Chen Beibei Chooses a Franchise
內容大綱
An entrepreneur is looking at opening a coffee shop franchise. She has investigated a number of options and has narrowed the selection down to two. She wants to have the coffee shop up and running in six months and must make a decision on which franchise is the best choice. This case deals with service management and looks at franchising as a growth option.