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General Motors: Acting Strategically?
內容大綱
General Motors (GM) had a history of bold strategies in a wide variety of areas, including the creation of Saturn, the development of global operations, and the formation of strategic alliances with Fiat, SAIC, and Daewoo. Nonmarket strategies included pursuing government financial assistance, coping with new environmental regulations, and agreeing to very expensive health care and pension schemes. Meanwhile, GM had failed to create strategies to compete effectively with foreign automakers. By 2005, many of GM's strategic decisions seemed to have been inappropriate. Some that were undertaken for short-term gain had disastrous long-term consequences, and GM performed poorly compared with other global automakers. Many strategies had seemed disconnected, lacking an overall vision or purpose: GM was facing a serious crisis. In 2005-2006, GM introduced several new strategies. Whether these strategies could achieve sustainable profitability, or whether they would also bring undesirable consequences, was a subject of importance to employees, shareholders, and governments throughout the world.