個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Starbucks: Crisis of Confidence
內容大綱
This is a follow-up to the Starbucks case, product 98M006, describing the aftermath of strategic decisions taken in 1999. The case describes the crisis of confidence of investors in the strategic choices made by Starbucks. It poses the issues facing Starbucks in attempting to regain focus.