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New Corporate Philanthropy
內容大綱
Forced to explain why businesses should continue to give money away while laying off workers, contributions managers in hundreds of companies have come up with an approach that ties corporate giving directly to strategy. In those companies, philanthropic and business units have joined forces to develop philanthropic strategies that give their companies a powerful competitive edge. The new corporate philanthropy encourages companies to play a leadership role in social problem solving by funding initiatives that incorporate the best thinking of governments and nonprofit institutions. The new approach to philanthropy is best illustrated by the AT&T Foundation, which has set up a dynamic relationship with the company's business units to support social causes while advancing AT&T's business goals.