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Managing the Crisis You Tried to Prevent
內容大綱
New reports announcing that yet another business has stumbled into a crisis--often without warning and through no direct fault of its management--seem as regular as the tide. And the spectrum of business crises is so wide that it is impossible to list each type. On a single day this year, the Washington Post reported a series of crashes suffered by American Eagle Airlines, the bankruptcy of Orange County, and Intel's travails with its Pentium microprocessor. Fortunately, almost every crisis contains within itself the seeds of success as well as the roots of failure. Finding, cultivating, and harvesting that potential success is the essence of crisis management.