個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Commodity Busters: Be a Price Maker, Not a Price Taker!
內容大綱
Describes how to manage the pricing process so that your product or service does not become a commodity, and so that you have substantial price latitude. Designed for sales, marketing, and general managers responsible for price making and related activities.