個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Precision Pricing for Profit in the New World Order: Increasing Customer Value, Pricing Latitude, and Profits
內容大綱
Pricing has become much more difficult in today's hypercompetitive world. This note provides managers with a comprehensive framework for a more effective pricing strategy and a set of pragmatic tools for increasing profits through better pricing.