個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Bridge the Gap Between Strategy and Tactics with the Magic Matrix
內容大綱
Describes the Magic Matrix, which is both a chart and a process that enables executives to manage their product/service lines, and market segments and accounts simultaneously. The Magic Matrix has proven to be a powerful planning and analysis tool for such processes as sales forecasting, profitability analysis, and resource allocation. Explains, in detail, various forms of the Magic Matrix and how they can be used in a wide variety of management processes.