個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
B2B Segmentation Exercise
內容大綱
This exercise has been prepared to help the instructor in explaining the process of segmentation in B-2-B marketing context. The segmentation process in B-2-B context is different from consumer segmentation context and this exercise aims to highlight the steps involved in B-2-B segmentation process. This exercise will help the participants to understand the concept of macro segmentation and micro segmentation.