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WeSkill: Sustainability Challenges of a Platform Start-up in an Emerging Market
內容大綱
In May 2022, Praneet Agarwal, Shashank Patidar and Shaurya Joshi-founders of WeSkill, a live, online "extracurricular" learning platform for children below the age of 14 years-were contemplating ways to sustain their business going forward. The venture, which had been launched in September 2020 when the entire world was fighting COVID-19, had traversed multiple twists and turns. The team had worked hard and enjoyed some success during the COVID-19 pandemic. However, as the impact of the COVID-19 pandemic waned, challenges began to mount. The case documents multiple issues that arise when creating a platform start-up and sustaining it over a long period. It also examines why start-ups that experience initial success may not sustain operations as time progresses.