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Sony PC: Entry into the U.S.
內容大綱
The PC industry was in terrible shape in 2001. As Sony strived to fit the PC into a larger business model that included the sales of digital cameras, MP3 players, camcorders, TVs, cell phones and PDAs, the latter half of 2002 turned out to be financially very challenging for the PC business. Analysts were questioning the sustainability of Sony's successful entry and establishment of its PC business in the United States. Chronicles the 1995 to 1996 (re)entry efforts and results of the major Japanese firms. Describes the history of the U.S. PC as well as the U.S. PC market environment and developments during the period from 1995 to 2000.