個案資料
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How To Use Virtue in Business: Part A
內容大綱
How important are virtue and character when the future of a company is on the line? How does the leader decide between two pressing options? Set in 1981, this case examines decisions taken by Hussamuddin Yaacub, co-founder of the Malaysian publishing company Karya Bestari at a time when the company was in deep distress. The company's future was in doubt thanks to an unsuccessful partnership with Omar, a printer, who had earlier bought a 50% stake in Karya Bestari. This case suggests the managerial usefulness of the concepts and practice of "character" and "virtue," which are little employed in Western management but are central to some Asian companies and cultures. The case also illustrates the paradox that the most effective way to use virtue in business is not to use it for a business purpose. Virtue can be most profitable when it is practiced for its own sake, not for the sake of profit.