個案資料
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Eureka.com: Moving From Start-up to Scale-up
內容大綱
This case examines the scale-up of the startup Eureka.com, an online customized gift shop. Started by a female entrepreneur in Turkey, Eureka has been the platform for providing customized gifts to individual buyers, offering professional marketing products for corporate clients, and serving designers and artists to market their creations. The case examines Eureka's financial and market position. It describes the application of managerial accounting and operations management, analyzes the performance of a startup, and investigates the necessary financial and operational decisions that the startup will have to make to scale up. This case is designed to be used in either managerial accounting or operations management courses related to entrepreneurial ventures. It contains topics important to both disciplines: contribution margin, return on invested capital, operations planning and inventory management, and performance management. The case provides an opportunity to focus solely on topics of concern to one of the specific courses or to integrate materials from both.