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The Importance of Public Relations
內容大綱
The book An Overview of the Public Relations Function was written by Shannon A. Bowen (Syracuse University), Brad Rawlins (Brigham Young University), and Thomas Martin (College of Charleston) and published by Business Expert Press. It provides an executive overview of the field with a focus on what managers need to know to master the function quickly and effectively. Chapter 1, The Importance of Public Relations, sets the stage for subsequent chapters by presenting a brief case study, "UPS Faces Losses in Teamster's Union Strike." The authors then consider lessons to be learned from the case, especially regarding the need for public relations professionals to prepare in advance for any contingency.